5 Best Social Media Networks Selected By Top Marketers

Aug 19, 2018 | Digital Marketing

1.Facebook

Social Media Optimization (SMO) as you might have heard is a process that facilitates you ease at sharing of your content by the users on online social media network. Many social networking sites like Facebook are driving an increasing number of users to the websites. That is the main reason no brand can market itself successfully without having its Facebook page or a Facebook fan page.

We know that every second of your business is extremely precious and that you cannot devote much of your time to maintain your Facebook page. You can trust this job to the experts who have mastered the art of running successful Facebook promotion campaigns for the brand and businesses.

Gaining audience insights will also help you to create more relevant content for the audience you have, and ensure that they engage with your brand ultimately helping you improve your social media ROI.

Know what and when to post and try to use artificial intelligence for your post. Also keep on evaluating your social media content.

According to my evaluation here are some of the tips for you:

  • Integrate social into your website.
  • Consistency is key to SMO
  • Align SEO keywords and Social Media
  • Use keywords in your posts.
  • Use branded cover images
  • Stay in control, engage with your customers

2.INSTAGRAM

“Instagram” is the world’s favorite social media network because it mainly focuses on the social or community aspect of the application, but calling it a social networking tool is not appropriate, because it’s not just a tool. Instagram is much more than that because of it’s simplified way of convincing audience through videos and images.

From personal accounts to multiple business accounts, it connects people and business more immediately and at ease on any other platform.

Here are some of the basic tips to use Instagram

  • Post Instagram stories
  • Find people to follow
  • Comment on posts
  • Convert your profile to a business profile
  • Use the free analytics

As a recap, here’s how to use Instagram for your business:

Set up your profile and start to post relevant photos or videos accordingly along with stories. Find people to follow, Comment on posts of yours. Convert your account to business account.

Use analytics option to keep a watch on your business growth.

3.TWITTER

Since people like us who are involved in Social Media Optimization (SMO) activities on all leading social media platforms, understand well what works on Twitter. As said by some of the Twitter SMO experts, Twitter will enhance brand promotion of your website by making use of their insightful experience and newest methodologies.

Twitter is not just to expand your reach to your target audience or create your brand awareness among the masses. It actually has a far greater impact on the search results of leading search engines like Google, Bing, Yahoo etc. that display results to the users on the basis of interactions and preferences of the people for a particular piece of information, content or brand products.

  • Create a Twitter business account
  • Create a clear and luring profile page and completely fill all the required details.
  • Do not follow irrelevant Twitter accounts
  • Do not follow irrelevant Twitter accounts
  • Try to post more relevant tweets.
  • In case of specific and important info you can post direct messages to relevant Twitter followers.
  • Always remember to present a Twitter icon in your business website

4.LINKEDIN

Can LinkedIn be used for online marketing?

One of the business intelligence gathering, relationship building and brand building to reap the full benefits of LinkedIn networking on a single platform. Your efforts along with email and viral marketing campaigns. Also, it assists you to be easily found out on LinkedIn by the target audience of your purpose. LinkedIn will help you to connect with people and business that you are looking for. LinkedIn helps you establish interactive connections with the people who show genuine interest in your business.

You can use your personal profile as a benefit. It can be utilized to sell your skills and specialties.

It’s all about connecting and creating your networks. It also happens many times that even after completing the hard work in creation of their profile they still have few connections. But no need to worry at all because consistency is all what you need. Like most networks the more connections you have, the more opportunities arise.

So start today!

  • Socialize
  • Share via media
  • Get an attractive content
  • Optimize for keywords
  • Focus on Completeness
  • Watch visitor’s behavior
  • Schedule Timings

5.Google+

Google + allows the users to connect with new audiences. It also improves the SEO of your blog content and help you in getting more and more views. With Google + Hangouts you can also talk to professionals present worldwide. Even you can join communities debating and discussing the most current issues. The use of Google + amplifies the visibility of your local business.

Some of the tips to take it into action are:

  • Avoid making mistakes on Google Plus.
  • Follow a strategy to get Google Plus Followers.
  • Make sure you define the target well.
  • As content is the best tool in your Google Plus Strategy, try having a creative content.
  • Participate in Communities.